The Influence of Financial Literacy, Environmental Literacy, and Environmental Concern on Green Preferences Among Young Adults in Brunei Darussalam

Authors

Siti Rafhanah binti Haji Nor Hasnul, UTB School of Business, Universiti Teknologi Brunei, Jalan Tungku Link Gadong, BE1410Follow
Shaista Wasiuzzaman, UTB School of Business, Universiti Teknologi Brunei, Jalan Tungku Link Gadong, BE1410Follow

Abstract

This study aims to assess the green preferences in Brunei Darussalam among young adults evaluate the level of environmental and financial literacy among Brunei’s young adults and investigate the influence of financial literacy, environmental literacy and environmental con- cern on the green preferences of young adults in Brunei. A survey questionnaire was distrib- uted to youths between the ages of 15 to 40 years old, out of which 192 responses were gath- ered. Various statistical analyses were carried out to achieve the aims. It is found that green preferences were moderate among Bruneian young adults. Environmental literacy is found to be relatively low while the level of financial literacy is moderate. Only financial literacy has a significant influence on green preferences while environmental literacy and environmental concern are found to be insignificant.

Keywords

financial literacy, environmental literacy, environmental concern, green preferences

Publication Date

2024

Received Date

23-Oct-2023

Revised Date

2-Jan-2024

Accepted Date

28-Feb-2024

Recommended Citation

Hasnul, Siti Rafhanah binti Haji Nor and Wasiuzzaman, Shaista (2024) "The Influence of Financial Literacy, Environmental Literacy, and Environmental Concern on Green Preferences Among Young Adults in Brunei Darussalam," ASEAN Journal on Science and Technology for Development: Vol. 41: No. 2, Article 11.
DOI: https://doi.org/10.61931/2224-9028.1558
Available at: https://ajstd.ubd.edu.bn/journal/vol41/iss2/11