The contribution of outcome expectation in water saving among Malaysians for sustainable living standard

Authors

Ganesh. R, Faculty of Business and Communications, INTI International University, MalaysiaFollow
Vxynette Fiorna, Faculty of Engineering, Technology and Built Environment, UCSI University, Kuala Lumpur, Malaysia
Ammar Abdulaziz Al-Talib, Faculty of Engineering, Technology and Built Environment, UCSI University, Kuala Lumpur, Malaysia
Haslinda. A, Faculty of Management and Strategic Studies, National Defence University of Malaysia, MalaysiaFollow
Elango Natarajan, Faculty of Engineering, Technology and Built Environment, UCSI University, Kuala Lumpur, Malaysia

Abstract

Saving water is an essential component of a higher level of living for each individual in any Nation. The current and next generation will be greatly impacted by attitudes and emotional aspects of social cognitive behaviour. This empirical investigation was carried out in Malaysia. To determine their attitude and behaviour, a convenience sampling method was applied to a sample size of 265 individuals. It was discovered that outcome expectancy significantly improves water saving. Observed self-efficacy, personal elements, and environmental elements all impacted the outcome expectancy. The model evaluation showed that the adjusted R2 was 0.78, or about 78% of the variance in outcome expectancy in predicting water-saving behaviours.

Keywords

Water saving; Sustainability, Emotion; Social learning; Behaviour outcome.

Publication Date

2024

Received Date

23-Oct-2023

Revised Date

2-Jan-2024

Accepted Date

28-Feb-2024

Recommended Citation

R, Ganesh.; Fiorna, Vxynette; Al-Talib, Ammar Abdulaziz; A, Haslinda.; and Natarajan, Elango (2024) "The contribution of outcome expectation in water saving among Malaysians for sustainable living standard," ASEAN Journal on Science and Technology for Development: Vol. 41: No. 2, Article 12.
DOI: https://doi.org/10.61931/2224-9028.1561
Available at: https://ajstd.ubd.edu.bn/journal/vol41/iss2/12